I recently worked with Jo-Anna D'Cruz, a yoga teacher and reiki practitioner in Whitby, Ontario. Jo-Anna wanted her brand session images to reflect a caring, relatable, safe space for her clients. Jo_Anna is passionate about representation in yoga and wants to build a more inclusive yoga community where everyone can see themselves reflected.
It was a pleasure to work with Jo-Anna to find elements in nature that reflect the calmness that a yoga practice can bring to one's life. With every brand session, my clients complete a questionnaire that helps me understand what visuals and ideas are essential to them. I present all brand session clients with a vision board that helps them visualize what the final images will look like, and then we shoot the session.
It is an incredible feeling to help a woman like Jo-Anna build her business and impact a community.