I recently had the opportunity to work with a client on a personal brand portrait session. More and more individuals are recognizing the importance of branding themselves and one important aspect of your personal brand is professional imagery. In our new social world, a honed personal brand can help you stand out in your field, help you get the job or help your customers have a clearer understanding of who you are and why they should choose you.
Working with a professional photographer that will take the time to understand who you are, as well as, how you want to bring that across; is key in creating compelling and authentic brand imagery. I work with clients to create a branding board that lists all the elements of their brand, like colour, texture, logos, images that resonate with them and characteristics about their personality. This allows me to understand exactly who you are and what you want to bring across.
Another aspect of personal branding is understanding who you are talking to. For example; someone looking for a job is speaking to employers, while a personal trainer has to understand their audience and what messaging is important to them. Understanding who you are speaking to takes the guess work out of photography and helps the photographer to create visuals that speaks specifically to your audience. Understanding and speaking directly to what matters to your audience, rather than what matters to you is the key to converting browsers into buyers.
A compelling visual strategy is definitely necessary to help you stand out. Today the world of marketing is saturated with lots of messages from a variety of brands. The key to being remembered is ensuring your visual strategy is speaking to the right customer and tells your story in a compelling and relatable way. Working with a professional photographer to bring all these elements together and create a cohesive and compelling strategy will help you stand out and increase your chances of closing the sale.